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How we helped Mellors Catering to increase conversion rate on Google & Bing by 30% in less than 30 days
Mellors Catering is a leading contract catering company based in the UK, providing bespoke catering solutions to a wide range of sectors.
Services
Growth Marketing, Search Engine Optimisation
Platforms
Google and Bing
Result 1
30%
Increase in search engine views
Result 2
300+
More enquires and orders
Project Overview
Client Overview:
Mellors Catering is a leading contract catering company based in the UK, providing bespoke catering solutions to a wide range of sectors including education, business, and healthcare. With a commitment to quality and innovation, Mellors Catering strives to create exceptional dining experiences for their clients.
Challenges:
Mellors Catering faced several challenges when they approached us for marketing assistance:
- Limited Online Presence: They had a limited online presence and needed to improve their visibility in the competitive catering industry.
- Target Audience Reach: They wanted to reach a broader audience within their target sectors and increase client acquisition.
- Brand Awareness: Despite their success in providing quality catering services, they needed to enhance brand awareness and reputation.
Strategy:
Our approach focused on a comprehensive digital marketing strategy tailored to Mellors Catering's unique needs:
- Website Revamp: We revamped their website to showcase their services, highlight client testimonials, and improve user experience.
- Content Marketing: We developed and implemented a content marketing strategy including blog posts, case studies, and client success stories to demonstrate their expertise and build credibility.
- Social Media Campaigns: We launched targeted social media campaigns on platforms like LinkedIn and Twitter to increase their visibility and engage with their target audience.
- SEO Optimisation: We optimised their website for relevant keywords to improve organic search engine rankings and attract more qualified leads.
- Email Marketing: We implemented an email marketing campaign to nurture leads and maintain communication with existing clients.
Project Execution
Results:
Our marketing efforts delivered significant results for Mellors Catering:
- Increased Website Traffic: Website traffic increased by 40% within the first six months of the campaign.
- Improved Online Visibility: Their online visibility improved, with higher search engine rankings for targeted keywords.
- Enhanced Brand Reputation: The content marketing efforts and social media campaigns contributed to improved brand reputation and increased client inquiries.
- Higher Client Acquisition: Mellors Catering successfully acquired new clients from various sectors, including education and healthcare.
- ROI and Business Growth: The marketing initiatives led to a notable increase in ROI, contributing to sustained business growth for Mellors Catering.
Project Results
Conclusion:
Through a tailored digital marketing strategy focusing on website optimisation, content marketing, social media engagement, and SEO, we successfully helped Mellors Catering enhance their online presence, increase client acquisition, and achieve significant business growth. The collaborative efforts have positioned Mellors Catering as a leading choice in the competitive contract catering industry.
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